mmrss's posterous

mmrss

As Asia’s premier market research firm, Majestic MRSS knows that the quality of consumers participating in its market research is an important aspect of getting relevant, actionable results for its clients. That’s why the company has introduced mPanels, an efficient method of selecting precise, representative samples for conducting client research. While traditional sampling methods are based on general quotas for age, sex, and financial status, MMRSS’ access panels use strict definitions and overlapping quotas to obtain highly targeted samples. For companies looking to achieve overall representation of a country’s population, MMRSS offers a solution that incorporates the unpredictability of random sampling without its high associated cost. While most market research studies achieve an average response rate of 15 to 20 percent, MMRSS studies average a response rate of 50 percent; the firm has secured as much as an 80 percent rate in some cases. This high rate of response is attributable to MMRSS’ strong relationships with panel members, as well as its close management of a panel’s design.

The MMRSS database for India encompasses over 350,000 individuals in over 100,000 households, giving companies access to a wide range of consumers. For clients looking to evaluate business-to-business products, MMRSS maintains a pan-industrial network of more than 70,000 professionals above the general manager level; one-fifth of this network is made up of C-level executives. To conduct more targeted research, clients also have access to specialized MMRSS databases for information technology workers, frequent fliers, automobile owners, healthcare professionals and patients, high-net-worth individuals, and adolescents. All members of the MMRSS database are confirmed by a double opt-in system, which requires aspiring panelists to contact MMRSS for participation and then confirm their interest in participating via e-mail. Electronic or hard copies of every MMRSS panel member’s willingness to participate are maintained, with detailed data on where his or her membership originated. This process prevents duplication of panel members and ensures that no unwilling participants are involved.

mmrss's profile »
Subscribe via RSS
September 7, 2010

MMRSS Company Site

  • Edit
  • Delete
  • Tags
  • Autopost

http://www.mmrss.com/

  • 0 responses
  • Like
  • Comment
September 7, 2010

MMRSS Online Profiles

  • Edit
  • Delete
  • Tags
  • Autopost

http://www.fastcompany.com/user/mmrss

http://ikarma.com/user/mmrss

http://mmrss.mp/about_me

  • 0 responses
  • Like
  • Comment